Animotion Media Group is strengthening its position in the MENA music market with the launch of Sing with the Fixies, the first-ever Arabic album from its hit kids’ brand The Fixies. The release marks an important milestone in Animotion’s broader music expansion strategy in the region and positions the company as an increasingly active label and music partner in the kids’ and family entertainment space.

The album features 18 fun and educational songs designed for children — and the kid in everyone — to sing, learn, and play along with. Packed with some of the brand’s most popular musical tracks, the Arabic release includes fan favorites ranging from the catchy title song to the irresistible “Chocolate.” Previously released in English, German, and Spanish, the album now makes its debut in Arabic as the first major step in a wider regional music rollout.

The launch of Sing with the Fixies is the first release in a broader Arabic-language music strategy for The Fixies across MENA, with a total of 65 tracks expected to roll out throughout the year. For Animotion, this release is not only a brand extension, but also a clear signal of the company’s ambitions to build a stronger music presence in the region through localized catalogues, audio distribution, and label-driven development.

The Fixies is a hit animated series about tiny heroes who live inside machines and help solve everyday technical problems through science, logic, and teamwork. Since its premiere in 2010, the brand has grown into an international success, with the series sold in more than 150 countries, translated into 33 languages, and continuing to expand with Season 6 launching this year.

In MENA, the brand has already built strong momentum. In 2025, The Fixies was named Best Kids’ Initiative of the Year at the ASBU BroadcastPro Middle East Awards, recognizing its contribution to children’s education and entertainment in the region. Also in 2025, the brand released its first Arabic single, which secured strong playlist support and highlighted the demand for localized Fixies music among Arabic-speaking audiences.

“Music is becoming an increasingly important part of how family brands grow across platforms, and for us this release is about more than just one album,” said Oleg Troyanovsky, Head of Music at Animotion Media. “Sing with the Fixies is the first major step in our wider music strategy for MENA, where we see strong opportunities both for our own IPs and for broader label activity in children’s and family entertainment. We are excited to bring this album to audiences across the region and to continue building our presence in the market through music.”

With Sing with the Fixies, Animotion Media Group is not only expanding The Fixies beyond the screen, but also reinforcing its role as an emerging music label and distribution player in MENA, focused on developing localized, family-friendly audio content for regional audiences.

About Animotion Media Group

Animotion Media Group is an international production and distribution company based in the UAE, specializing in content for kids, teens, and family audiences. The company is also expanding its role as a music label, distributor, and licensing partner, developing audio catalogues and strategic music collaborations alongside its work in animation, hybrid, and live-action projects. Animotion’s portfolio includes more than 1,500 episodes of content, over 1,300 audio assets, and well-known brands such as The Fixies, BabyRiki, Finnick, and others, with a presence across the MENA, Asian, European, and American markets.