the Co-operation Protocol includes Co-Producing TV Content, Advertising Campaigns, and Major Events

In a new step reflecting a move toward media and creative integration, DS+, a leading provider of integrated media solutions and recent premium member of the CoProduction Salon, has announced the signing of a strategic cooperation protocol with Al-Nahar TV Network, one of the most prominent media entities in Egypt and the Arab world, operating since 2011.

This collaboration aims to unify the efforts of both parties to produce a range of joint artistic works, exchange media content between the two companies, and cooperate in executing innovative advertising campaigns and organizing major public and cultural events. The partnership seeks to enrich the Egyptian and regional media landscape and enhance engagement with audiences of all demographics.

The protocol also includes the launch of a project to produce a children’s animated series, combining educational values with entertaining messages. The series will reflect cultural identity in a contemporary spirit that aligns with modern-day needs, offering safe and purposeful content that fosters awareness and imagination among new generations.

Alaa El-Kahky, Chairman of Al-Nahar TV Network, stated:

“This cooperation is part of the channel’s plan to expand its family and entertainment content, and to support local production that serves the Arab community and reflects Arab identity.”

Bilal Al-Tarawi, CEO of DS+, commented on the signing of the protocol:

“We are pleased to collaborate with Al-Nahar Network. This partnership reflects DS+’s vision to establish strategic alliances that enhance the competitiveness of Egyptian content regionally and open new horizons for media creativity and production.”

This partnership comes at a time when the Egyptian media market is undergoing a significant transformation towards joint production and integration between traditional and digital platforms — paving the way for impactful new projects that meet the evolving expectations of viewers.