For the First Time in the Arab World, Rotana media and Scene Announce Strategic Partnership to Launch Micro Dramas

Rotana media and Scene have announced a strategic partnership to launch short-form series (Micro Dramas) for the first time in the Arab world, presented in vertical format specially designed for mobile viewing. The collaboration includes producing new works and adapting a selection of Rotana’s titles to align with modern digital viewing habits.

This initiative marks a major step toward contemporary, youth-oriented content and brings Arabic drama closer to today’s digital generation.

Rotana Media and Scene Strategic Partnership Paves the Way for the Launch of Micro Dramas for the First Time in the Arab World.

 
Rotana Media and Scene have announced a strategic partnership to launch Micro Dramas, which will be presented for the first time in the Arab world, using vertical display technology for smartphones, and the partnership includes the production of new works and the transformation of a number of Rotana's works to align with modern digital viewing habits
This step constitutes a qualitative leap towards modern content aimed at the younger generation, and brings Arab drama closer to the contemporary digital generation