Reflecting Abu Dhabi’s growing position in the global creative economy, a new partnership has been announced today to establish a regional entertainment hub that will bring international-quality creative production to the MENA region.

The partnership brings together Madbridge Commercial Investment, an Emirati investment company, and Animotion Media Group, the global studio behind children’s favorites The Fixies, Tina & Tony, Finnick and BabyRiki.

It aims to establish a fully integrated entertainment ecosystem spanning animation, live-action, digital channels, and local distribution platforms. The project will be based at Abu Dhabi’s Creative Hub and focus on producing content that resonates with audiences across the Middle East and North Africa while achieving global reach.

Alongside its established animation brands, Animotion is preparing to launch a new slate of live-action series targeting children and teens. The partnership aligns with Abu Dhabi’s strategy to strengthen its creative economy and family entertainment sector. It also marks Madbridge’s investment in sectors that combine long-term economic growth with cultural value, while reinforcing Animotion’s commitment to expanding its footprint in the region.

“Our partnership with Animotion reflects our commitment to investing in industries that combine creativity, technology, and impact,” said Mohammed Al Dhaheri, Chief Executive Officer of Madbridge Commercial Investment. “Abu Dhabi offers the ideal ecosystem to develop world-class entertainment for regional and international audiences.”

Julia Nikolaeva, General Manager of Animotion Media Group, said: “Together with Madbridge, we are building a regional creative hub capable of developing content that speaks to MENA audiences and travels the world.”

Abu Dhabi, UAE, November 3rd