Shofha Platform, the Egypt- and Saudi-based OTT service backed by ArpuPlus, has announced the launch of a new original microdrama, produced by Lebanon-based Union Media in collaboration with Scroll Productions. The title is now streaming on a dedicated Shofha vertical created specifically for short-form, mobile-first scripted content.

The launch forms part of Shofha Platform’s strategic roadmap to scale premium short-form originals for its digital-first audience of more than 1.5 million subscribers across 13 markets in the Arab world. Designed for fast consumption and mobile viewing, the microdrama format delivers concise, high-engagement storytelling that reflects evolving audience behavior and content discovery patterns across the region.

The collaboration originated from industry discussions facilitated by CoProduction Salon, the MENA region’s market intelligence and matchmaking B2B platform, which connected Union Media and Shofha Platform through a targeted, data-driven approach. Following these discussions, the project progressed efficiently from concept to production and is now reaching audiences as part of Shofha’s expanding slate of original content.

The release reinforces Shofha Platform’s focus on innovation in format, cross-border collaboration, and audience-driven programming, as the platform continues to invest in scalable content models aligned with regional consumption trends.