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CoProduction Salon Returns to MIPCOM Cannes for the Second Year, Showcasing the MENA Region’s Growing Role in Global Content Partnerships

05 Aug 2025 | Category: News

Dubai, UAE – [July 25, 2025] – CoProduction Salon, the leading platform for fostering co-production partnerships and investment opportunities to and from the Arab world, proudly announces its return to MIPCOM Cannes for the second consecutive year — this time with a more prominent presence at the MIP Creative Hub overlooking the Cannes beachfront. Taking place from October 13-16, 2025 at the Palais des Festivals, Cannes, this participation reinforces CoProduction Salon’s mission to connect Arabic producers and investors with global partners to create compelling, marketable content for international audiences.

“CoProduction Salon was created to bridge worlds — bringing Arabic production houses and investors together with international partners to create meaningful, marketable content. MIPCOM gives us the stage to make more of those connections happen,” said Heba Korayem, Founder of CoProduction Salon.

Why It Matters?

The MENA region’s content industry is experiencing an unprecedented boom, with optimistic figures that are hard to ignore. According to a recent Omdia report, the region’s VOD market is projected to grow fivefold by 2029, reaching $8.4 billion. Meanwhile, global demand for Arabic content is surging, with Saudi Arabia, Morocco, and Iraq witnessing growth of 400%, 300%, and 200% respectively since 2020, according to Parrot Analytics.

CoProduction Salon plays a critical role in connecting this vibrant market with global distributors, broadcasters, and financiers. Over the past two years, the platform has facilitated signed partnership deals worth over $12 million between producers, investors, and distributors.

What’s New in 2025?

At this year’s MIPCOM, CoProduction Salon will introduce:

  • The MENA CoProduction Guidebook (2025 Edition) – A comprehensive industry report highlighting trends, data, and opportunities for investing in and collaborating within the Arabic media landscape, distributed at MIPCOM
  • Exclusive Networking Power Hour – Curated in-person and virtual networking sessions connecting Arabic producers with international financiers, distributors, and broadcasters.
  • Virtual Networking Lounge – Year-round access to an online platform that provides data, connects industry professionals and highlights advanced projects beyond the exhibition floor.

Who qualifies to Join?

  • Production Companies: Showcase your projects to vetted investors, distributors, and potential partners across the MENA region.
  • Investors, TV Networks, Brands & OTT Platforms: Gain access to curated opportunities in one of the world’s fastest-growing, youth-driven content markets.
  • Distributors: Discover untapped projects with global appeal from and for the MENA region.
  • Advertising Agencies: Connect with top-tier MENA-based production houses for product placement and brand integration in the region’s most impactful films and series.

Who Will Be There?

The Virtual Lounge already hosts 200 vetted profiles from the biggest and best in the MENA content industry, including production houses, streamers, TV networks, and investors. At MIPCOM, the physical lounge will serve as an exclusive meet-and-greet hub for recognizable names such as the Saudi Broadcast Authority, Thamaniya, Sadaf Media Production (Saudi Arabia), Rise Studios (UAE), Cedars Art (Lebanon), and Pixitoon (Jordan), among others.

Join the Conversation

CoProduction Salon invites producers, financiers, and distributors to explore untapped opportunities in Arabic content. Visit the team at [PALAIS C12 HUB 6], browse premium projects at www.coproductionsalon.com, or connect with the top-notch community at MIPCOM’s networking events.

“Our goal is to make those partnerships not just possible but profitable,” added Heba Korayem.

About CoProduction Salon

CoProduction Salon is a premium networking platform dedicated to fostering partnerships across the Arabic and international content industries. Through curated matchmaking, networking opportunities, and industry insights, it connects producers, investors, and distributors to create marketable film and television projects with measurable ROI.

Media Contact:
Loren Andrada
Email: Loren@hconsult.me
Phone: +971585004581
Website: www.coproductionsalon.com

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